Name: NOFX Description: An American punk rock band formed in Los Angeles, California in 1983. Brand essence: Piss-take Brand purpose: We exist to provide a light-hearted soundtrack for beer-swilling, hayseed America. Brand vision: We vision a world where everyone can be an anarchist every weekend. Brand mission: We give people the soundtrack to their unpretentious lifestyle. Brand values: Piss-take, irreverence, humor. Brand personality: Smartass, irreverent, self-aware. Brand voice: Sarcastic, sarcastic. Fictional characters: Homer Simpson, Dennis Nedry. Brand positioning: We are the American punk band with a sense of humor.
(to be fucking continued...)